What could make us eat healthy? Better self-evaluation, self-awareness through personal health management tools, says
Aurametrix.
Although the majority of Americans acknowledges importance of healthy diets, this
does not always translate into behavior change. Taste, preferences acquired during
childhood and
adolescence, friends and family, and media have more influence on what we eat. In 1997, for example,
food manufacturers spent 44.4% of their advertising budget on
prepared convenience foods, confectionery and snacks, and bakery
goods compared with only 2.2% on fruits, vegetables, grains
and beans. Besides, busy people prefer prepackaged foods and restaurant meals, which
are not the healthiest choices either.
Healthy eating index (HEI, developed by USDA) is a
predictor of childhood diabetes,
obesity, and mortality - it's associated with
4 of the 10 leading causes of death (coronary heart disease, certain types of cancer, stroke, and type 2 diabetes).
The quality of the
American diet slightly improved since 1989 (the first year the Index was calculated), but flattened since 1996. In 1989 the average HEI score was 61.5, in 1996 and
1999-2000 it was 63.8, a 4-percent increase, but still in the “needs improvement” range. People seemed to be somewhat cutting down on fat, but were
consuming even more salt. Excess salt consumption occurs throughout the world. Korean government even developed a
salt sensor to help people eat healthier.
US
studies of 1999-2000 sho
wed that the two lowest mean scores were for the fruits (3.8) and milk (5.9) components of the HEI: Only 17% of the people consumed the recommended number of servings of fruit per day, and only 30% met the dietary recommendation for milk.

More recent studies on
diet quality in Canada display even less optimistic results. Canadians are not eating enough servings of dark green and orange vegetables, as well as of whole fruits and whole-grain products.
Age-dependence show that people adjust their diets once they realize how much better they feel when
eat healthy. What exactly is best for an individual may vary -
some people can eat foods with high content of saturated fat and cholesterol diet, yet
keep normal blood cholesterol.
Others may not realize what exactly they are eating that
is not healthy for them.
Self-evaluation tools have been shown to be effective for developing healthy eating habits.
Aurametrix is working on tools to help you evaluate your personal health risks and benefits and make the right health choices.